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VP-ASP Expert

590 Posts

Posted - April 09 2007 :  11:51:32  Show Profile  Reply with Quote
This isn't directly about VP, but I didn't know where else to put it.

Thought I would open up a debate about conversion ratios. What do you think is a good conversion ratio for an ecommerce site (I know it depends on the type of site).

What I mean by conversion ratio is the number of sales to the number of unique visitors.

I have heard some say that 10% is poor, whilst others say that 2% is good. Just thought it might be good for everyone to see what others think.

We are in the adult industry (we sell sex toys) so our conversion rate is currently at 2.5%, but you have to remember we get a lot of voyeurs who have no interest in buying, they just want to look at women in lingerie.


Edited by - Steve2507 on April 09 2007 11:51:56

VP-ASP Super User

302 Posts

Posted - April 09 2007 :  16:44:43  Show Profile  Reply with Quote
as you say a lot of varibles can make it difficult to compare but just for your passing intrest , i am in gadgets and it varies from 2-3 % thru the year , rarely higher , rarely lower.

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