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The most effective promotions for increasing conversions |
Gareth Sales Wednesday, December 5, 2012 |
Hi everyone,
We all know everybody loves a bargain, especially online
shoppers. Therefore offering promotions is an effective method of converting
visitors to your website into customers.
There are lots of different promotions you can offer - buy one
get one free, money off, free gift etc but do you know the effectiveness of
these promotions?
Internet Retailer Magazine recently ran a survey asking
online shoppers which online promotions persuaded them to purchase, the
results are below:
Offering free shipping / returns on ANY order amount is something
you should offer carefully, perhaps only when launching a new product range.
If you do offer free shipping & returns, make sure you
ADVERTISE it on the front of your website and even in your newsletter. You
could perhaps offer special promotions such as ‘free shipping Saturdays’, try
out a few ideas and see what works best for you.
Happy Selling!
Gareth
VP-ASP
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