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Words have the ability to motivate, it is a powerful tool that enables you to connect with your audiences and spur them to take action. The trick here is to determine which ones work for your business and your particular situation. A word or phrase that performs well in one campaign may not be the best option for your next campaign.

To get you started, try some of the following "magic marketing words” in your next email or social post.

 

You: You need to connect directly to the customer. Make it about the reader, not about yourself. Give them a compelling reason to take action.

Free: Don’t underestimate the appeal of "free.”

Value Guaranteed: Always highlight the value that customers receive for their money. "Cost” or "price” implies losing something – in this case, money. Make them feel they have everything to gain and nothing to lose.

Amazing/incredible: Customers respond to something out of the ordinary. But be careful not to overuse these terms, or they lose their power.

Easy: Let your customers know how much easier life will be with your product or service, and then make it simple for them to take the next step in the purchasing process.

New: Imply there is something new and unknown to the customer, something that offers distinct benefits and gives them an edge. According to several behavioral psychology studies, new products, novel solutions draw shoppers to products with the 'new' label.

Now: Motivate an immediate response with a limited-time offer.

Proven: Remind customers that your product, service or business is tested and true.

Safe and effective: Minimize risk perception for health and monetary loss.

Powerful: Let customers know that your business, product or service is robust.

Real results: Everyone wants results.

Instant: Instant access or downloads are more appealing than waiting.

Premium: Premium helps denote high quality.

More: Do you offer more than your competitors? Show it.

Bargain: Customers want a great deal.

No obligation: Create a win-win situation for your customers.

100% money-back guarantee: Again, no risk.

 

Basic Things to Keep in Mind

  • You need to make use of smart words.
  • Make it easy to read.
  • I must be easy to remember and conveys a message.
  • Always keep it short and impact.

 

Here is wishing you a lovely week ahead, Happy Selling.




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