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Hi everyone,

How many hours per week do you spend marketing your online store? One, Two, Ten? However long you spend, perhaps the hardest decision to make is how to distribute your time amongst the various forms of exposure.

Most people still spend the longest on search engine optimization (and rightly so), but with newer channels coming along such as Facebook and Twitter, is can be difficult to decide which online sources should treated as priority.

The guys at Internet Retailer recently carried out a survey on online consumers asking then which were the biggest influences in leading them to retail websites:

  • INTERNET SEARCH RESULTS (SEO) 43%
  • SEARCH RESULTS SHOWING LOCAL LISTINGS 37%
  • EMAIL FROM RETAILERS WHERE THEY HAVE OPTED IN 34%
  • RATINGS AND REVIEWS FROM FAMILY AND FRIENDS 32%
  • GROUP BUYING (I.E. LIVING SOCIAL, GROUPON) 30%
  • DISPLAY ADS (PPC) 23%
  • MOBILE APPS 19%
  • FACEBOOK 17%
  • TEXT MESSAGES FOM MERCHANTS 13%
  • TWITTER 11%
As you may have expected, search results are still the biggest influence on driving consumers to online stores.

You can improve your SEO with minimum effort using the VP-ASP SEO Toolkit. For just $195 (or free for Premium Business Ready Plan customers) you can boost your search engine rankings and enjoy more traffic to your online store.

If you have any questions about our SEO Toolkit let us know via our contact form.

Happy Selling!

Gareth
VP-ASP

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