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Hi everyone,

We all know everybody loves a bargain, especially online shoppers. Therefore offering promotions is an effective method of converting visitors to your website into customers.

There are lots of different promotions you can offer - buy one get one free, money off, free gift etc but do you know the effectiveness of these promotions?

Internet Retailer Magazine recently ran a survey asking online shoppers which online promotions persuaded them to purchase, the results are below:

  • UNCONDITIONAL FREE SHIPPING - 73%
  • FREE RETURNS - 70%
  • SALES AND SPECIALS - 62%
  • COUPONS FOR CASH OR PERCENTAGE OFF - 56%
  • PERCENTAGE OFF PRICE OR PRODUCTS - 54%
  • REWARDS / LOYALY POINTS - 46%
  • LIMITED-TIME DEALS - 43%
  • FREE SHIPPING BASED ON MINIMUM PURCHASE AMOUNT - 42%
  • BUY MORE / SAVE MORE - 34%
  • FREE GIFT - 31%
Free shipping & returns are the most popular promotions, but these can also be the most costly if you have customers taking advantage of the offer by ordering lots of products they have very little intention of keeping.

Offering free shipping / returns on ANY order amount is something you should offer carefully, perhaps only when launching a new product range.

If you do offer free shipping & returns, make sure you ADVERTISE it on the front of your website and even in your newsletter. You could perhaps offer special promotions such as ‘free shipping Saturdays’, try out a few ideas and see what works best for you.

Happy Selling!

Gareth
VP-ASP

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