VP-ASP :: Shopping Cart Software

Shopping Cart Software Solutions for anywhere in the World

US/Canada(Toll Free): +1 888 587 2278
Europe/UK: +44 (020) 7193 9408
Australia/New Zealand: +61 3 9016 4497

Hi everyone,

Google have announced they will soon be changing the way their product search service works. It will no longer be free for merchants to submit their products; instead there will be an auction style bidding process in which the highest bidder gets to the top of search results (the same system as Google Adwords).

You can read what Google have to say about the changes in their blog post.

Google insist the new system will benefit both merchants and customers however Iím not convinced, small merchants simply do not have the budgets to compete with larger companies, meaning Google products will simply become a Ďsponsored search resultsí list with larger companies always appearing at the top.

From a customerís perspective, they will no longer be presented with a list of accurate and relevant search results, but instead a list of the companies who have paid the most money to appear there, which defeats the object of product search in the first place.

Personally I think that customers will begin to look elsewhere for more organic product search results when Google start to provide sponsored only listings.

There is a topic in our forum on this subject and it would be great to hear your thoughts on what effect this could have on the ecommerce world.

Please note if you currently use the SEO Toolkit Module we have made some updates to the Google feed, please submit a ticket to the helpdesk for instructions on how to upgrade to the latest version. 

Happy Selling!

Gareth




Back to Blog Dashboard

Comments

Leave a comment
Please enter the code shown into the box below
Code Image - Please contact webmaster if you have problems seeing this image code  Load new code
Back to Blogs Index